People Counting
A people counting system that turns everyday camera video into accurate footfall, occupancy and dwell analytics.
Request a demo
The Alfabeta people counting system uses computer vision to count and track individuals automatically as they enter, exit and move through a defined area. By applying artificial intelligence to standard camera feeds, it produces precise footfall analytics at doorways, lines and zones without the beam sensors or manual tallies that older visitor counter methods rely on. Directional counting separates entries from exits, so you get true footfall as well as net occupancy for any space.
Beyond raw counts, the system measures dwell time and zone activity, revealing hotspots, queues and underused areas so you can understand the real flow of a place in near real time. Live occupancy monitoring shows how many people are inside at any moment, which supports capacity limits, safety compliance and staffing decisions. Together these metrics let teams see not just how many people arrive but how they behave once inside.
Data flows into clear dashboards and reports, or into your own systems through an API, so you can compare locations, hours and campaigns and generate business strategy grounded in evidence rather than guesswork. Retailers can correlate footfall with sales to measure conversion, while venues and transport hubs can track passenger flow against schedules. Processing can run on the edge to protect privacy, counting people without storing identifiable images.
Because the people counting system is delivered as an API, it integrates cleanly with BI, staffing and marketing tools and complements the wider Alfabeta computer-vision portfolio. Pricing follows an adjustable tiered model based on monthly API call volume and usage frequency, so cost tracks how much you actually measure. The outcome is dependable occupancy and footfall analytics that help improve customer experience, optimise queues and dwell, and make confident operational decisions.
Directional Counting
Counts entries and exits separately at doors, lines and zones for true footfall and net occupancy. Directional logic avoids the double-counting that simple beam-based visitor counters suffer from.
Live Occupancy
Tracks how many people are inside in real time to manage capacity, safety and staffing. Live occupancy monitoring supports capacity limits and crowd-safety compliance.
Dwell And Zone Analytics
Measures time spent in areas to reveal hotspots, queues and underused space. Dwell and zone data show how visitors behave, not just how many arrive.
Privacy By Design
Counts people on the edge without storing identifiable images, easing compliance. You get the numbers you need without retaining personal imagery.
Dashboards And Reports
Turns raw counts into trends by hour, day and location for confident decisions. Clear reporting helps you build business strategy from real footfall data.
API And Integration
Streams counts into BI, staffing and marketing tools through clean, documented APIs. It slots into your existing systems so data reaches the teams that act on it.
Frequently asked questions
How accurate is the people counting system?
It uses AI-based computer vision with directional counting, which distinguishes entries from exits and avoids the double-counting common to beam or turnstile counters. Accuracy depends on camera height, angle and coverage of each entry point, which we plan during installation to give dependable footfall and occupancy figures.
Do I need special cameras, or can I use my existing CCTV?
The system works with standard camera feeds, so in many cases your existing CCTV can be reused provided the placement gives a clear view of the counting line or zone. Where coverage is poor, we recommend camera positions that maximise counting accuracy without new specialist hardware.
How does it protect visitor privacy?
Counting can run on the edge and produces anonymous numeric data rather than storing identifiable images, so you measure flow and occupancy without retaining personal footage. This makes it easier to comply with privacy expectations while still getting footfall, dwell and occupancy metrics.
Can the data feed our BI and reporting tools?
Yes. Counts and occupancy figures are available through a documented API and in built-in dashboards, so you can view trends by hour, day and location or stream the data into your own BI, staffing and marketing systems to build strategy from real evidence.
How is people counting priced?
Pricing follows an adjustable tiered model based on monthly API call volume and usage frequency, so cost scales with how much you measure rather than a fixed licence. Our team helps you size a tier to your number of sites and cameras and adjusts it as you expand.